Brands & Organizations I’ve Worked With in Myanmar
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Case Studies
Real Campaigns. Real Experience.
Selected campaigns from my digital marketing experience in Myanmar, showcasing my work across paid media, social media, content, and digital strategy for local and international brands.
#1 Supporting Premier Coffee’s Ayeyarwady Dolphin Conservation Campaign
THE CHALLENGE
Premier Coffee wanted to use its brand presence in Myanmar to raise awareness about the conservation of the Ayeyarwady dolphin while continuing to connect with consumers through its coffee products.
WHAT I OWNED
As part of the digital marketing team, I supported the campaign’s digital marketing execution, helping communicate Premier Coffee’s conservation message to audiences across its digital channels.
KEY ACTIONS
Supported the campaign through digital marketing and social media execution, helping distribute campaign creative and communicate the conservation message to audiences in Myanmar.
WHAT I LEARNED
This project gave me experience working on cause-related marketing, where the campaign had a purpose beyond promoting a product. It strengthened my understanding of how brands can use their reach, creative content, and digital platforms to bring attention to issues that matter to their communities.
THE APPROACH
We connected brand communication with environmental awareness, using digital content to highlight the importance of protecting the Ayeyarwady dolphin while maintaining Premier Coffee’s recognizable brand identity.
WORK SAMPLE · CAMPAIGN CREATIVE
Premier Coffee campaign creative connecting the brand with awareness of Ayeyarwady dolphin conservation in Myanmar.
Campaign Impact
#2 Helping a Thai Wellness Brand Grow Its Presence in Myanmar
THE CHALLENGE
Fitne Herbal Infusion, a Thai herbal wellness brand, was looking to strengthen its presence and reach new consumers in the Myanmar market. The challenge was to take the brand’s existing marketing assets and build localized digital awareness through the channels Myanmar consumers were actively using.
WHAT I OWNED
As part of the digital marketing team, I supported media planning and buying, paid digital campaigns, and social media content for Fitne’s Myanmar market.My responsibilities included campaign execution and media buying across Facebook, YouTube, and Google Display Network (GDN), along with supporting the brand’s ongoing social media presence.
KEY ACTIONS
We supported Fitne’s market growth in Myanmar through an integrated digital campaign.The campaign included promoting the brand’s video/MTV creative through paid media, planning and purchasing digital media, running Facebook and YouTube advertising, executing Google Display campaigns, and developing social media content for the Myanmar audience. I was involved in monitoring campaign performance and optimizing paid media to make effective use of the available advertising budget.
WHAT I LEARNED
Working on Fitne gave me practical experience supporting an international brand entering and growing within the Myanmar market.The project strengthened my understanding of how media buying, creative content, audience targeting, and channel selection work together when adapting a brand's marketing strategy for a different market.It also gave me hands-on experience managing campaigns across multiple advertising platforms rather than treating each channel independently.
THE APPROACH
Rather than relying on a single advertising platform, we used a multi-channel digital media strategy to increase Fitne’s visibility in Myanmar.Video content helped introduce and reinforce the brand message, while Facebook, YouTube, and Google Display allowed us to distribute that content across different digital touchpoints. Social media content supported the paid campaigns by maintaining an ongoing brand presence.
Fitne Myanmar Video Campaign
As part of Fitne’s expansion in Myanmar, our team supported the campaign with localized video content and a multi-channel media buying strategy across Facebook, YouTube, and Google Display Network.
Campaign Impact
Frequently asked questions
What digital marketing services do you offer?
I provide paid media and media buying, SEO and SEM, social media marketing, content and short-form video, campaign optimization, analytics, and digital marketing strategy.
Who do you work with?
I work with businesses and brands looking to improve their digital presence, reach the right audience, generate leads, and grow through measurable marketing strategies.
Can you manage paid advertising campaigns?
Yes. I can support campaign planning, audience targeting, media buying, campaign setup, optimization, performance analysis, and reporting across digital advertising channels.
How do you measure marketing performance?
I focus on measurable KPIs based on the campaign objective, including reach, engagement, traffic, leads, conversions, CTR, CPC, CPA, and ROAS when applicable.
What makes your experience different?
I bring agency experience from Myanmar, where I worked on campaigns for established brands, together with the digital marketing knowledge I'm continuing to develop in the United States. This gives me experience working across different markets, audiences, and digital strategies.